A Marketing Plan outlines the logistical details of executing your Marketing Strategy. It’s often focused on a specific period, normally 12 months, and covers the marketing tactics, associated budgets and detailed timescales to deliver the marketing objectives outlined in the strategy.
Your Marketing Plan is typically a more live document than your strategy, meaning you should tweak and update it more regularly. It should change and evolve as your business grows, and as market conditions, economic conditions and other factors change.
Thrive was retained by the PPP Group to develop a 12-month tactical Marketing Plan to reach the target audiences and sales targets identified in the TERRAFLEX Marketing Strategy. Over the next year, Thrive will closely monitor the impact of activity undertaken and adjust the plan accordingly.