As your business grows, you’ll eventually need to think about how the marketing and communications will be handled. It can be a tough and often confusing decision – hire an agency, or an in-house team?
Agencies are key partners in driving growth and navigating an array of channels and platforms. We support our clients through agency tendering to build ecosystems built on trust, understanding and a shared vision to deliver results.
Hiring an external agency, or agencies, will usually give you a multi-disciplinary team. Marketing and communication agencies can provide you with services that cover all stages of your marketing cycle including PR, digital, marketing plan development, advertising and design/production services to create professional marketing and communications collateral. Their involvement in your business can range from the occasional single project to the full management of your marketing efforts. Due to this range of services, costs will vary.
We assist our clients with agency procurement strategies to prevent costly mistakes. We work in partnership with internal stakeholders to fully understand your requirements before reviewing the market and shortlisting a range of suitable agencies with the right capabilities. We also help with the collation of tender documents, negotiation of competitive rates and robust contracts, to ensure suppliers deliver what they promised.
Chemistry is key in business-to-business relationships. A high degree of personal trust is necessary for the agency-client relationship to work. Through our agency tendering expertise, we assist our clients to work with the right agencies for their business, as well as ensuring that the most cost-effective solution is in place.
Effective agencies are metrics driven. Most, if not all, of the activity they undertake for you should be measurable. We help clients optimise their agency contracts and transform their marketing outputs by designing new integrated agency environments that deliver against the marketing strategies.
Thrive Marketing & Communications delivers best practice agency tender strategies, agency searches, agency contract negotiations, agency appraisals and agency relationship management.