Product packaging design is one of the most important elements in a successful product launch and a crucial marketing and communication tool for businesses but there are many things to think about when designing packaging. Ultimately, the design must function. It must protect what’s inside. It must allow for easy storage and distribution. It needs to display information about what it is and draw attention to itself on a shelf full of competing products.
Product packaging therefore plays a more important role in consumer decisions than you might think. A product’s packaging communicates many things, from what the product can do for your customers, to your company’s values. Some would argue that the packaging is as important as the product itself.
Following a strategic review of the global marketplace and in-depth analysis of the competitive environment, Thrive was appointed to support and advise SkunkWorks Surf Co on packaging formats, design and key product USPs for its new range of surfboard leashes to reflect the product, creativity and personality of the company. This included advice on packaging suppliers that would meet the company’s eco-friendly credentials.